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Screenvision’s presentation of the La Scala opera series, UltraMarathon Man: 50 Marathons The alternative programming division was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. “Live at Last provides the type of exciting and quality entertainment that will resonate with theater goers on a national basis and we look forward to working with Universal and our partners to promote it.” “We are committed to creating additional revenue streams for our exhibitor partners and through the right and most compelling alternative content we are able to bring new audiences into theaters in creative and innovative ways,” said Darryl Schaffer, executive vice president, exhibitor relations for Screenvision. Screenvision’s alternative programming division will make the concert available through its exhibitor partners in 10 top DMAs across the country including New York, Los Angeles, Chicago, Philadelphia, Dallas, Boston, Washington D.C., Detroit, Seattle and Denver. Part of Motown’s 50th Anniversary celebration, the concert, which was filmed in October 2008 at the London O2 Arena, marked Wonder’s first performance in Europe in over a decade and was filmed during his “Wonder Summer Nights” tour. Screenvision has partnered with Universal Motown Records to present the national premiere of Stevie Wonder’s concert, Live at Last, on March 4, 2009.